Integrate brand into your highest-priority use cases
Solve your most common brand management challenges by tapping into better insights and context from more than 4,000+ global brands so your teams can accomplish all your brand initiatives with confidence.
Identify core factors of your brand’s DNA, know what to prioritize, and how to increase revenue and value over time.
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Build a winning positioning strategy focusing on the right drivers to grow mindshare, consideration, and loyalty.
Test and measure how effectively advertising delivers the proper engagements to influence minds and drive consumers towards your brand.
Understand the relationship different audiences have with your brand, pricing elasticity, and probability of winning brand consideration and loyalty with different target segments.
Discover which metrics will drive the greatest growth potential and adjust allocation to achieve short- and long-term growth goals.
Calibrate brand to financial objectives and spend by decomposing tactical efforts to understand which components move the needle.
Partner evaluation
Prioritize and de-risk partnership decisions by knowing which relationships close gaps, reinforce strengths, and deliver the best return.
Brand valuation
Gain visibility into the metrics driving brand growth and track contribution to revenue and value over time.
Use brand tracking to build your business, and save money.
Exclusive big brand data, predictive metrics, advanced analytics, brand-to-business(TM) causality, bera.ai-driven inspiration–all automated and available day one.
Productivity gained from increasing marketing efficiency
- Aligning marketing spend with optimal brand positioning.
- Targeting marketing spend on audiences with the greatest potential for growth.
- Eliminating marketing spend on low-potential audiences.
Increased profits from faster brand growth
- Targeting audiences with most potential for growing your brand.
- Optimizing brand positioning to have the biggest impact on brand growth.
- Aligning brand touch points (product, price, promotion, place, and people) with optimal brand positioning.
Cost savings from eliminating prior solutions
- Stop tracking brand metrics that don't move the needle.
- Minimize redundant research.
- Redeploy resources from labor intensive research solutions to initiates that will have a bigger impact on your brand and marketing effectiveness.
Connect brand investments to financial results with BERA's unique brand-to-business(TM) analytics.
Finally understand and report on the financial impact brand investments have on short- and long-term business value. Manage and mitigate risks by assessing and forecasting predictive scenarios to understand which strategies will drive the most significant lift in revenue and enterprise value.
Connect brand investments to financial results.
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